Sonu Sood launches rural B2B travel tech platform Travel Union

Bollywood actor Sonu Sood on Friday launched Travel Union, a rural business to business (B2B) travel tech platform to democratise travel services.

Travel Union members (travel agents) will work towards serving the travel needs of rural customers at every district, block and gram panchayat level. With a mission to support, digitally empower and build a leading travel agent business community in rural India at zero investment, Travel Union aims to be the largest rural digital travel services platform.

At the rural level, the travel sector has been largely unorganised with no player focusing on the needs of Indians in tier-2 cities, towns and villages. Travel Union addresses multiple unfulfilled needs of rural travel agents, small business owners and enterprises,