Sonata Software extends gain on firm’s foray into CX market to fuel growth

Shares of Sonata Software gained 4 per cent, in an otherwise weak market, and hit a high of Rs 502.95 on the BSE on Thursday. Moreover, the stock has gained 8 per cent in the past four days after it announced its plans to tap the Customer Experience (CX) market to fuel growth with the launch of ‘Cxe’. The stock of the IT consulting & software company hit an all-time high of Rs 539 on March 16.

Cxe is the company’s unique enhanced integrated CX management solutions, developed using the ‘Platformation’ approach –Sonata’s highly acclaimed framework for digital transformation. ‘CXe’ is a compelling offering from Sonata designed for clients across the globe looking for holistic end-to-end CX solutions in the post-pandemic new normal.