SoftBank, others may pare FirstCry stake pushing company valuation to $4 billion

Japan’s SoftBank and NewQuest Capital Partners are among existing investors seeking to sell shares of IPO-bound FirstCry in the secondary market, valuing the baby products retailer in the range of $3.5-4 billion, according to several people in the know.

Masayoshi Son-led SoftBank, which is the biggest investor in the omnichannel company with a 29% stake, wants to reduce its holding to less than 25%, another person aware of the matter said.