Sodexo looks beyond ‘basics’ for worker engagement

Employees are a company’s biggest brand ambassadors and corporates are waking up to the fact that the focussed attention to developing customer relations needs to be given to their workforce. But organisations are finding it tough feeding the needs of millennials and Gen Z, who are the most intuitive regarding digital capabilities.

In today’s digital society, Gen Z intuitively think first digitally, which makes it the best generation to anticipate consumer and constituent needs. Employee benefits firm Sodexo is reaching out to the younger, mobile-savvy generation in a markedly new manner.

Suvodeep Das, Vice-President, Sodexo Benefits and Rewards, points out that companies cannot get by these days with offering basic benefits, and that businesses need to go above and beyond to enhance the employee experience. Especially with millennials.