Social media may swing 4-5 per cent votes in LS poll: T V Mohandas Pai

Forty to 50 per cent of young voters could be swayed by social media because for most of them it’s the primary channel of information, he claimed

Social media may swing four to five per cent votes in the coming Lok Sabha elections, making it a key factor in constituencies with thin victory margin, IT industry veteran, T V Mohandas Pai, said Tuesday.

Youngsters, particularly first time voters, are very heavy on social media, which is the primary channel of information for most of them, the former Chief Financial Officer (CFO) of software major, Infosys Ltd, said.