Social media is seeking to influence your investing behaviour: Will you follow the herd?

In the world of investment, timing is everything. Next is information. With the advent of technology, many social media applications such Twitter, Telegram, YouTube, Facebook, LinkedIn and others have been playing a key role in facilitating rapid flow of information, good or bad.

In this so-called ‘digitalised’ trading environment, investors have access to a variety of online information sources to make investment decisions — right from news media to independent social media platforms to channels associated with investment firms, among others. Many brokerage firms have also been offering tools that analyze or aggregate information from social media sources to help investors make decisions.

Let’s understand how social media operates. Through LinkedIn, relevant networks of people and businesses are built.