Social media in 2023 will be about intent, not number of views: Tiki | Exclusive

Tiki has been around for almost two years now. The short video app— a potential rival to TikTok— that calls itself “make in India” has had a busy 2022. The platform, apparently took the greater part of the year trying to create “a healthy creator ecosystem” and got rewarded with “very minimal creator churning” while opening new verticals including live streaming and Discord-like chatrooms to boost engagement and revenue.