Social media firms need time to develop anti-deepfake tools: Industry executives

Social media and internet intermediaries, including the likes of Google and Meta, are likely to take more time to develop tools to accurately detect and take down deep fake and synthetic content that is present on their platforms, senior executives at these companies told ET.

At present, all content which is either problematic or needs to be taken down in accordance with the laws of the country needs to either be flagged by the user or gain “a certain level of traction or virality” to be recognised by machine parameters or artificial intelligence-driven identifiers, these executives said.