Social media could play decisive role in Lok Sabha polls: IT expert

Technology would occupy centre-stage for the first time in India’s general elections, says an IT expert, who believes social media could well play a decisive role in sealing electoral outcomes in many constituencies in the coming Lok Sabha polls.

In earlier elections, technology was incidental and used by some people with other traditional means but that’s no longer the case now, says former Telecom Secretary and former President of NASSCOM, R Chandrasekhar.

“But in this (coming Lok Sabha) election, technology would be central in the process — whether it’s social media, analytics, strategy, in all of these areas, technology has now come to occupy centre stage,” he told PTI.