Social e-comm firm DealShare to launch ops in Bengaluru

DealShare, a social e-commerce start-up company that targets middle and lower-income customers in mostly non-metros, is foraying into Bengaluru on Monday. The 1.7-year-old start-up company is already present in 25 cities across Rajasthan, Gujarat and Maharashtra.

DealShare was founded by four young entrepreneurs with varied experience in retail and FMCG business. Their app enables customers to purchase daily essentials including grocery.

“We are trying to bring customers from traditional markets to online e-commerce platforms. About 80% of our customers are first time e-commerce users. Our aim is to sell daily essentials at affordable rates to middle- and low-income customers who do not run behind big brands.