Social commerce poised to expand footprint in India

Vidit Aatrey, the young founder of social commerce platform Meesho, wears success lightly on his sleeve. Last month, Meesho, which connects manufacturers with resellers marketing products to consumers through social media platforms such as WhatsApp and Facebook, gained unicorn status after raising $300 million in a new funding round led by Japan’s SoftBank Group Corp.

When asked what changes when you become a unicorn, he replied: “Nothing… the only thing with pit stops is when you get to one, you start seeing the next one. Becoming a unicorn is just another reason to celebrate internally.”

However, not just Meesho, but several other social commerce companies should actually be in a celebratory mood given the strides that social selling is taking in India.