Social commerce platform Trell partners Arré

Trell, the Indian lifestyle social commerce platform, has partnered with entertainment media brand Arré. As part of the collaboration, Trell will introduce Arré’s verified brand page on its platform and will host popular bite-sized video content from Arré’s series for its users across the country. These include tune-ins, actors’ byte, show dialogue, trailers, promos, etc.

The brands are also planning on making exclusive content and building IPs by joining forces.

The strategic partnership comes at the back of Trell’s aim to expand the reach and broaden the audience base via synergizing with unique infotainment and entertainment led original content creation platforms.