Social commerce firm Meesho sees 750% growth in users during festive sale

Meesho, India’s fastest growing internet commerce platform, recorded 750 per cent growth in users over last year during its flagship festive sale event – Maha Indian Shopping League. Nearly 60 per cent of the total demand was driven by tier-4+ markets, including faraway locations like Khawzawl in Mizoram and Sopore in Jammu and Kashmir.

“Fuelling our efforts to digitise Bharat, Maha Indian Shopping League served as an entry point for millions of users to shop online with Meesho,” said Vidit Aatrey, founder and CEO, Meesho. “Our focus on providing quality products at the lowest-price for customers coupled with ease of doing business for sellers is adding momentum to our mission of democratising internet commerce in India. Our flagship festive sale event saw over 80 per cent orders coming from tier 2+ markets, a true reflection of our efforts to cut deep into India’s underserved regions,” he said.