Snap’s Vanessa Guthrie explains why India was a top choice first-ever non-English Snap Original

Snap is launching India’s first Snap Original ‘Phone Swap’, a dating reality show where the idea is for contestants to swap their phones, and find out about each other. It’s a 12-episode series in Hinglish with English and Hindi subtitles, and it will be available on Snapchat’s Discover section. This is also the first non-English Snap Original. There are more Snap Originals planned for India including a new comedy series with Vir Das, and an exclusive series on Raftaar with OML.

Snap Originals launched back in 2018, and there have been over 100 series created so far. In the second half of 2020, Snap said over 85% of Gen Z users watched a Snap Original.