Snap’s earnings may hold positive news for Meta, Google

A rise in a key advertising metric for Snap Inc that reported an otherwise insipid quarter could bode well for Facebook owner Meta Platforms and Alphabet, analysts said on Wednesday.

Shares of the Snapchat owner fell 13% on a dour revenue forecast, which the company blamed on a weak economy and stiff competition. But Snap’s direct response advertising business, which is key for market leaders Meta and Google, was a bright spot.