Snapdeal takes cue from Alibaba to stop fake products

One of India’s major e-commerce platforms Snapdeal has joined a global group to stop counterfeit products. Among many other members of the same group called International Trademark Association (INTA) is China’s multinational conglomerate Alibaba which is also a retail and e-commerce platform. “Snapdeal is committed to collaborating with the right stakeholders to address the issue of trademark counterfeiting,” a Snapdeal spokesperson said, adding that the association will allow the company to share industry insights and technical know-how in the global fight against those infringing intellectual property rights.

Availability of counterfeit products is a major issue on e-commerce platform. Recently, global footwear brand Nike had severed ties from Jeff Bezos’ Amazon due to the platform’s inability to curb fakes. “As part of Nike’s focus on elevating consumer experiences through more