Snapdeal sees 25 per cent hike in sale of kitchen items in last two months

E-commerce platform, Snapdeal said that it has has seen a 25 per cent jump in the sale of kitchen items in the last two months, i.e, since the lockdown was announced. The company also stated that there has also been a surge of 50 per cent in the sale of baking items.

With work-from-home becoming the new short-term normal, users in metro cities are buying more of effort-saving kitchen devices like roti makers, electric rice cookers, dough makers, vegetable choppers, air fryers, yoghurt makers, appam makers, coffee makers etc.

Over 40 per cent of these orders were placed from India’s metro cities, while non-metro users accounted for the balance. “With most of the families spending more time at home and limiting food from outside, there is increased activity in Indian kitchens.