Snapdeal finds small is beautiful for new shoppers

Ecommerce retailer Snapdeal said small appliances and gadgets contribute nearly 15% to Snapdeal’s overall sales.

Given the rapid increase in the number of buyers from smaller cities, such products are now a large part of the selection for Snapdeal.

Products such as pocket washing machines, inverter bulbs, portable mini air-conditioners, USB-powered food juicers, portable heater fans, folding sewing machines are a hit with buyers looking for good-quality products that serve their needs and also fit their budget.