Snapdeal expands value lifestyle portfolio; onboards multiple brands

Snapdeal strengthened its value lifestyle portfolio to cater to the increasing demand for branded merchandise at affordable prices. Recognising the trend towards brand-led, value-focused shopping, Snapdeal has on-boarded a diverse array of lifestyle brands offering merchandise targeted at value-savvy consumers.

Snapdeal’s new fashion lineup features a roster of brands, including Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti and Ketch, and more. Moreover, the e-commerce platform has also onboarded brands including Carlton London, SPARX, Campus, Baggit, Daniel Klein, and Action, among others.