Snapdeal 2.0 wooing customers in smaller cities for next wave of growth

Snapdeal, once a close competitor to Flipkart and Amazon in the battle for e-commerce supremacy, has been growing steadily in its new avatar of Snapdeal 2.0 (since its merger with Flipkart failed around mid-2017) focusing on its core e-commerce business that it is now eyeing to strengthen in tier-II and tier-III cities of India.

Matchmaking

Snapdeal is on-boarding local sellers “who understand” customers in tier-II and tier-III cities and hence offer products “that is relevant” for such customers, PTI reported citing Snapdeal’s Senior Vice President – Corporate Affairs and Communications Rajnish Wahi as saying to reporters in Hyderabad.

“Snapdeal is stronger in tier-II and tier-III cities. Metro cities are already overcrowded by the brands while Amazon and Flipkart are also focusing on these cities through nuclear programmes such as onboarding local distributors etc.