Snapchat wants users to play more, will launch in-app gaming platform

SAN FRANCISCO: Photo-messaging app Snapchat is planning to announce its in-app gaming platform codenamed “Project Cognac” during its first-ever summit for content and developer partners on April 4 in Los Angeles.

Speculations sparked about the launch of the long-rumoured platform because Snapchat’s event invitation includes a tagline “Less Talk. More Play”, Cheddar reported on Friday.

The in-app gaming space would feature games from third-party developers designed specifically to work on Snapchat.

To kick start its venture in the gaming space, Snapchat acquired for $8.6 million an Australian gaming studio called Prettygreat — one of whose employees was behind hit mobile games like “Fruit Ninja” and “Jetpack Joyride”.