Snapchat to pay musicians up to $100K/month for top-performing songs

Popular social media platform Snap, the parent company of Snapchat, has announced a new creator fund that will award independent musicians up to $100,000 per month.

The company said that the new grant programme is designed to recognise emerging, independent artists for their critical role in driving video creations, inspiring Internet trends and defining cultural moments.

“We want to support the independent and emerging artists that are driving creation on Snapchat,” Ted Suh, Global Head of Music Partnerships at Snap, said in a statement.

“By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music,” Suh added.