Snapchat to let all users show their creativity, work to the public with new Linktree integration

Snapchat announced today that it will be integrating with Linktree’s link-in-bio technology to enable users to showcase their work and other Snapchat profiles. The social network was late in allowing links in artists’ accounts. Links could previously only be included by businesses and Snap Stars, the largest producers who are a part of a unique programme.

Anyone with a public profile will now be able to include links to their Linktree profile thanks to the agreement, which was first announced in April. Any user who is above 18 may create a public profile on Snap.