Snapchat testing new feature of snaps with music to take on TikTok

Photo-messaging app Snapchat has started testing a new feature that lets users set their Snaps with music, similar to what Chinese short-video making app TikTok offers.

Snap, the parent company of Snapchat, has inked music rights deals with several major companies, including Warner Music Group, Universal Music Publishing Group and Merlin, reports CNET.

The new feature will let user’s friends send ‘Snaps’ with music and one will be able to view the album art, song title and name of the artist.

In addition, there will also be a ‘Play This Song’ option that opens a web view to Linkfire so one can listen to the full song on a streaming platform like Spotify, Apple Music and SoundCloud.