Snapchat reaches 200 million active user base in India

Snapchat, has announced a significant achievement in India, surpassing 200 million monthly active userbase. The company says that it continues to invest in India through a localised platform experience, local content initiatives and partnerships, and a dedicated focus on regional creators via Spotlight and Stories.

Snapchat has localised its platform experience, emphasising regional content initiatives, partnerships, and support for regional creators through features like Spotlight and Stories. Currently, more than 120 million Indian Snapchatters actively consume content on the app’s Stories and Spotlight tabs, indicating a strong user engagement.