Snapchat looking to expand India business based on growth in user base: Report

Social media platform Snapchat is eyeing significant growth in its India business owing to a surge in usage, according to media reports.

Snapchat’s daily active user base (DAU) in India increased by 120 per cent year-on-year in March 2020, according to the report.

The photo-sharing platform is planning on expanding its team in India and focussing further on developing culturally relevant products, while building upon community engagement and new partnerships, it said.

On average, over 4 billion Snaps were created by Snapchat users each day in March, the report said. Globally, the platform had 229 million daily users in the quarter ending in March.