Snapchat launches special AR lenses for Vaisakhi, Gudi Padwa, Puthandu

Snapchat has launched special AR lenses to celebrate the onset of spring and harvest season in India. This festival is celebrated across the country with different regions having a different name for it. In the north and west, it’s called Vaisakhi, and Puthandu or Vishu in the south. In the east, the festival is called Pana Sankranti, Bihu and Pahela Baisakh.

Snapchat has made a special lens for each state depending on where it’s celebrated. For Vaisakhi that’s celebrated in north and west India, especially in Punjab, the Snapchat lens features the traditional dhol that is activated through a hand gesture.