Snapchat launches Lensathon in India

Photo-messaging app Snapchat on Friday announced a partnership with community-based platform Skillenza to bring its first-ever Lensathon to India – an online hackathon open to national participation to create Augmented Reality (AR) experiences using Lens Studio.

Lens Studio is a free desktop app launched by Snapchat in 2017, that provides the tools and templates needed to build digital skills, create Lenses and share them on Snapchat.

Since its launch, over 900,000 Lenses have been made by the community all over the world.

The Lensathon is an opportunity to add to this growth and breadth of experiences available on Snapchat.