Snapchat launches feature ‘Spotlight’ to take on TikTok, Instagram

Snap Inc on Monday rolled out a feature, “Spotlight”, that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.

Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post https://press.snap.com/introducing-spotlight.

The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature.