Snapchat, JioSaavn partner to enable sharing of Indian music

Snap and JioSaavn are announcing a partnership aimed at connecting with millions of South Asian mobile users worldwide. The integration will allow JioSaavn users to share what they are listening to from the JioSaavn app to Snapchat. The partnership also includes creative tools in the form of Lenses and Filters, as well as content with Publisher Stories.

JioSaavn is using Snap’s Creative Kit, launched in June 2018 as part of Snap Kit, which allows developers to design and build custom-branded Stickers, Filters, Links, and more.