Snapchat gets bigger, bolder: New AR features, gaming and ad platform, original videos

New Delhi: Snap Inc, the parent company of Snapchat, is exploring new features and partnerships to offer more engagement options between users, creators and advertisers and fight competition from other social networking sites.

At their first-ever Partner Summit in Los Angeles on April 4, the company announced a bevy of new augmented reality (AR) tools, partnerships with other social media and third-party apps and a new ad platform for Snap advertisers.

For casual gamers on Snapchat, there is an online gaming platform called Snap Games. It will offer third-party games from platforms like Zynga, Game Closure, PikPok, Spry Fox and Zeptolab. Users can start playing games right from the chat screen for free.