Snapchat downloads continue to rise, calm fears that ‘face swap’ pop was a blip

Snap Inc. should continue to see growth in the critical metric of daily active users, according to analysts who analyzed the latest data on downloads for the social-media company’s Snapchat app. The data helps to support the thesis that a recent uptrend in user engagement could be lasting.

Guggenheim wrote that SimilarWeb’s August data showed “relatively stronger DAU growth” for Snapchat compared with other social-media sites. Snapchat’s quarter-to-date growth of 3.2% among Android users outpaced Pinterest’s 2% growth, as well as the 0.5% increase seen at both Facebook and Instagram, according to the Wall Street firm, which has a neutral rating on Snap. Both Facebook and Instagram — which is also owned by Facebook Inc. — have much larger user bases than Snapchat.