Snapchat creates $3.5 million fund to push its AR capabilities even further

Photo-messaging app Snapchat on Thursday announced an investment of $3.5 million to expand its support for Augmented Reality (AR) creators and developers on its platform.

According to the company, this new investment will continue its commitment to funding opportunities for Lens Creators to work on sponsored projects, connect personal passions with Lens creation, and participate in its AR Creator Residency Programme.

Snapchat also announced a powerful upgrade to Lens Studio, one of the most popular AR tools on the market.