Snapchat bets big on content as its Discover section registers over 200% growth in India

Snapchat is hosting its first-ever event in India today as the company completes a little over a year of opening its first office in the country. Snapchat’s series of announcements for today focus on brand and content partnerships. It is also partnering with brands, and influencers to bring a trove of content for users in India.

Snapchat is bringing a Hindi adaptation of its most popular Snap Original, Phone Swap. It is also launching a new comedy series with Vir Das, an exclusive series on Raftaar with OML. Snapchat’s partnership with Samsung extends to bringing Bitmoji on Samsung’s keyboard, photo editor, Always-on display, and Galaxy Watch.

Snapchat’s aggressive push for content comes as the Discover section on the platform witnessed over 200% growth in India.