Snapchat AR creator community grows 60% in India since ‘Spotlight’ launch

Snapchat on Tuesday said that its augmented reality (AR) creator community in India grew by 60 per cent thie year, riding on its successful localisation strategy piloted in the country.

Since its launch in India, time spent on Spotlight by the Indian Snapchatter community has increased by 175 per cent (YOY).

Discover, Snap’s content platform featuring selected partners, had over 140 million Indian Snapchatters watching a show in 2022, while local channels publishing premium content on Discover increased by 150 per cent (YOY), said the company.

Snap, the parent company of Snapchat, said in a statement that the localisation strategy has been the key in expanding cultural moments by adding more regional festivals, upskilling the Indian youth in AR to develop highly active and creative local creator communities,