Snap to cut emissions, achieves carbon neutrality in new climate strategy

Snap Inc on Monday announced a climate strategy to reduce its greenhouse gas emissions, purchase 100% renewable energy and remain carbon neutral after offsetting emissions dating back to its launch.

The plan, which the owner of photo messaging app Snapchat detailed in its annual “Citizen Snap” report on social and environmental initiatives, comes as climate change debates are increasingly including tech companies and the energy-intensive process of running powerful computer data servers.

By making the company more energy efficient, Snap could not only reduce costs in the long run, but also appeal to its mostly young user base, who are passionate about addressing climate change, said Dom Perella, Snap’s deputy general counsel and chief compliance officer.