Snap announces partnership with short-video app Moj, launches 30 new lenses for creators

Snap Inc has partnered with Indian short-video app Moj to launch its integrated camera kit which will help creators use AR filters for their content on the platform. As part of the announcement, 30 new lenses will be launched on the Moj app for creators to use. Moj says it plans to create more than 400 lenses “over multiple phases for its community”.

In addition, Moj has announced that the partnership will lead to more tailored experiences for users with the help of Snapchat Official Lens Creators (OLC). In the past, various video apps have partnered with Snap to use its camera kit but Moj is the first Indian app to do so.