Snack Video ban to aid local app firms

Indian short-video apps will get another shot at courting TikTok users after the government banned China’s Snack Video, which swiftly filled the void left by the ban on the ByteDance-owned video-sharing app on 29 June.

Snack Video, one of the 43 Chinese apps banned on Tuesday, is owned by Beijing Kuaishou Technology Ltd. The app has been leading the charts in terms of downloads for over 15 weeks in India, two industry executives said on condition of anonymity.

The app was downloaded 10 million times in the 21 days since the ban on TikTok was announced, according to data from Sensor Tower from July.