Smartwatch firms turn to price cuts to gain market share

As the battle for the smartwatch segment in India heats up, domestic startups in the space – primarily Noise, Boat, Fire-Boltt, and Boult Audio – have resorted to a bruising price war in a bid to capture market share – reminiscent of smartphone sales online a few years back.

Analysts have also pointed to the ability of smartwatch makers to drive down the prices of their products, considering the falling production costs. The price war is most evident in the lower end of the market, which is where most companies have been launching most of their new products over the last year.