Smartphones, Indian consumers to have a tepid love affair this year

The Indian smartphone market — the world’s second-largest after China — is likely to contract by 5-10% Y-o-Y in 2020 as companies recalibrate their operations and consumers cut back on discretionary spends due to the adverse economic conditions following the novel coronavirus outbreak and the ensuing lockdown.

The decline comes after India clocked a record smartphone shipment of 158 million units in 2019 calendar year (CY), surpassing US as the world’s second-largest smartphone market.