Smartphone usage rises dramatically in 2020, users worried about mental health: Vivo study

The COVID-19 pandemic has tightened the grip smartphones exercise on users, and this is starting to have a negative impact on the mental and physical health of users, with a majority worrying about their smartphone addiction. That’s the key finding of a study conducted by Vivo and Cyber Media Research titled ‘Smartphones and their impact on human relationships 2020’.

The second edition of the report this year looks at the impact of the pandemic and highlights how users are even more dependent on their smartphones in 2020 with many worried about their addiction, but unable to do much to curb it.

Explaining the logic behind conducting this study, Nipun Marya, Director Brand Strategy at Vivo India, said, “Excess usage of smartphones, we believe is somewhere harming relationships.