Smartphone shipments grow 4% in Q1; Samsung, Apple capture premium market slots

NEW DELHI: India’s smartphone shipments grew a modest 4% year-on-year to reach a little over 31 million units in the January-March quarter of 2020, driven by new launches and aggressive promotions in January and February months, Counterpoint said.

However, a steep annual decline in March (-19%) due to COVID-19 outbreak restricted the overall quarter growth of the whole quarter.

Xiaomi led the India smartphone market with a 6% YoY growth in Q1 2020 to reach its highest ever market share since Q1 2018.