Smartphone makers resume launches, eye pent up demand

New Delhi: Major smartphone firms such as Xiaomi, Vivo, Oppo and Huawei have resumed their product launches, hoping to fulfil the pent-up consumer demand as lockdown restrictions ease.

“Given that smartphone sales in April were zero, capturing the pent-up demand is very crucial for phone brands to make revenue in a bleak business environment,” said Neil Shah, research director at Counterpoint Research.

This is particularly important as overall demand is not expected to revive until the third quarter of 2020, said industry executives and analysts, and mobile phone firms are likely to face production and delivery challenges in both offline and online channels.