Smartphone maker Xiaomi switches China playbook with eye toward EV showrooms

SHANGHAI: Chinese smartphone maker Xiaomi Corp is revamping its playbook in its home country by opening thousands of new stores to spur domestic sales growth in a highly competitive market, and provide a channel for its plans to sell electric vehicles.

Xiaomi opened its 10,000th store on Oct. 30, capping a promise to double its offline store count, and set a fresh target to open 30,000 shops over the next two to three years.