Smartphone maker Vivo assures offline retailers of price parity in 2020

New Delhi: Cellphone-maker Vivo has assured its retail partners across India that it will bring price parity between its online and offline sales channels in 2020.

In a recent letter addressed to its retailer community, Jerome Chen, CEO of Vivo India, said that in the coming year it will “simultaneously launch the same product/variant at the same time and at the same price across channels”. It also said that there will be consistency in prices and offers across both the channels.

“Your reassurance to AIMRA (All-India Mobile Retailers Association) is a welcome step towards fostering harmony and parity between both offline/online models. Brands must play a crucial role in bringing back sanity to e-commerce,” Sumit Agarwal, National Sectretary of retail body, Confederation of All India Traders (CAIT) said in a recent tweet.