Smartphone industry defies slowdown, record festive sales expected

NEW DELHI: If you have seen long queues outside Apple Authorised Reseller stores waiting for hours to grab new iPhones, the picture is clear: smartphone industry in India is not impacted by economic slowdown and is, in fact, moving towards a record festive quarter this year.

Apple is in for a bumper festive season sales and the iPhone 11 series starting from Rs 58,900 has registered very strong demand from the consumers in the country.

The iPhone 11 demand is so high that the premium devices went out of stock on both Amazon.in as well as Flipkart within three days of the opening of pre-bookings on September 20.