Smartphone, electronics brands plan to resume advertising

KOLKATA/ MUMBAI: Leading brands in grocery, home, personal care, smartphone, electronics and some brick-and-mortar retailers are gearing up to resume spending on advertisements that they have halted during the lockdown. They are now waiting for malls to reopen and restrictions on retail store timings to be eased.

Some early shoots of revival are already visible, marketers said. For fast moving consumer goods companies, the spending will be on categories which are in demand, like packaged food, immunity boosters and health and hygiene products. Electronics and smartphone makers will promote new launches as well as consumer offers to liquidate stocks. But a major boost to ad spending will happen only around the festive season, they said.