Smartphone companies ring in price cuts

Chennai: Consumers are set to be spoilt for choice and emerge as winners as smartphone makers compete with one another with flagship launches at attractive prices.

In a move unheard of in the industry, OnePlus rolled out the OnePlus 7, a successor to its popular OnePlus 6, at Rs 32,999 — 6% lower than the launch price of its previous variant and equal to the offer price at which OnePlus 6T is currently selling. Industry trackers TOI spoke to said this is a departure from regular practice and also a new move for OnePlus, which usually prices successive flagships at an average 12.6% increase.