Smartphone brands set to slash marketing spending by around 70% as coronavirus hits sales

Smartphone brands are likely to slash their marketing spends by 70% going forward as footfall disappears in brick and mortar stores and orders slide even on ecommerce sites as a consequence of Covid-19 pandemic.
Overall, smartphone sales are predicted to plummet upto 30% in March and further in April, analysts say.
“The question is who will you advertise for if people are not buying and how will you distribute the product if there is a complete lockdown in cities and states,” said Navkender Singh, research director at International Data Corporation (IDC), India.
Neil Shah, Research Director at Counterpoint Research added the pandemic will surely impact marketing budgets of brands as TV and digital ad slots will become expensive for next few weeks.