Smartphone brands chasing volumes with affordable 5G phones in run-up to Diwali

New Delhi: Smartphone brands that have been trying to premiumise their lineup amid triple-digit sales growth of handsets priced above Rs 30,000 in the June quarter are now going back to chasing high volumes through affordable devices in the lead-up to the festive season.

Market trackers expect consumer demand to pick up across price segments in the second half of the year as macroeconomic conditions improve, driving pent-up demand ahead of Diwali.